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Module · Marketing

Your campaigns,
your data,
your platform

Advanced segmentation, multichannel campaigns, satisfaction surveys — all connected to your sending platform.

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Segmentation

The right campaign to the right contacts, automatically

HOP groups are dynamic: as soon as a contact meets the criteria, they join the group. As soon as they no longer match, they leave.

  • Rules combining any objects: contact, company, purchases, interactions
  • Unlimited number of criteria
  • Example: contacts who opened at least one campaign in the last 90 days, with no purchase in 6 months, whose company is up for contract renewal
  • A group feeds directly into a campaign, a dashboard or an automated action
Email

Transactional emails and marketing campaigns: two logics, one interface

Transactional emails

Everyday emails

Ticket replies, quote submissions, messages, invitations... They are sent natively through Scaleway, hosted in Paris, under European jurisdiction, with no dependency on any actor subject to US law. If you already have a transactional sending platform, HOP connects to it as well.

HOP by ScalewayScalewayBrevoRapidmailSendethic
Marketing campaigns

Your platform, your reputation

HOP connects to your sending platform. Your sender reputation, your contracts, your statistics stay with you. HOP handles segmentation, preparation and tracking.

BrevoRapidmailSendethic

Non-sovereign platforms were ruled out

Every platform listed by HOP is hosted and operated under European jurisdiction, with no exposure to US law. This applies to both transactional sending and marketing campaigns.

Built-in template editor

Create your email templates once in HOP. They can be used in all contexts: transactional emails, marketing campaigns and form acknowledgements.

SMS

SMS Campaigns

Choose a group, write the message, schedule the send.

  • Personalised variables per recipient
  • Clickable links in the message
  • Mandatory opt-out mention added automatically
Connected platforms
CM.comAllMySMSSMSModeSpryngGatewayAPISeven
Multi-connector

Several sending platforms, one cockpit

HOP is multi-connector: configure several mail and SMS platforms and choose which one to use depending on context.

Large marketing teams

Each campaign goes out from the right platform with the right sender reputation, according to context and brand.

Marketing agencies

Each client keeps their own sending platform. HOP orchestrates, the client's platform sends.

Forms

Forms that feed directly into your CRM

The form builder is visual. Each submission creates or updates the relevant data in HOP.

  • Contact, quote request, event registration, lead capture...
  • Document uploads: attachments, supporting documents, application files...
  • Automatic creation or update of data in HOP: contact, company, opportunity, application...
  • Published on a HOP page, embedded on your site, or both simultaneously
  • Automatic acknowledgement via Scaleway or your own sending platform
Customer satisfaction

Measure satisfaction at every key stage

HOP includes four survey formats. Surveys are triggered manually or automatically on events: ticket closure, project completion, order delivery...

NPS

Net Promoter Score

From 0 to 10: identify promoters, passives and detractors across the entire relationship.

CSAT

Satisfaction

Immediate satisfaction rating after an interaction. Simple, fast, effective.

CES

Customer Effort Score

Measure how easy a process is. Ideal for identifying friction points.

👍/👎

Quick rating

The simplest format. Maximum response rate for instant measurement.

Results in the relevant records: contact, company, application... and in a dedicated dashboard
Results usable as segmentation criteria: target NPS promoters for a referral campaign, identify detractors before they churn

Your marketing team deserves a real CRM

Request a demonstration with your certified HOP integrator.

Request a demo